7 Dials In Bloom
We were commissioned to celebrate the reopening of this iconic central London area, expressing a playful and plant-full response to the privations of Covid-19.
Retail and recreation visitor numbers in central London were particularly affected by COVID-19 when compared to the wider city. Engine Mischief represent the landlord for the Seven Dials area – a one of a kind destination hidden in the bustling heart of London.
Summary
Year: 2020
Client: Engine Mischief
Duration: 3 months
Purpose: Activate underutilized spaces within the Seven Dials area to transform them into landmark destinations that provide a place for people to relax and socialise in our post-pandemic landscape.